DataDot Technology Limited (ASX:DDT) is pursuing opportunities in the growing export food and wine authentication market through a newly established joint venture with Beston Pacific Group.
DDT and Beston subsidiary company, Grape Ensembles Co Pty Ltd (“GE”), have jointly established Brandlok Brand Protection Solutions Pty Ltd (“Brandlok”). Over the next 9 months Brandlok will develop labels and other devices to authenticate and provide information on wine, dairy, seafood, health food and meat products to be exported to China, Southeast Asia, the Americas, Europe and Middle East.
DDT has granted an exclusive 5 year licence of its DataTrace authentication technology to Brandlok for incorporation into the labels and devices to prove authenticity for these exported products. Beston Global Food Company Limited (“BGFC”) will be Brandlok’s first customer. BGFC recently completed a capital raising for its Initial Public Offering and is expected to list on the ASX at the end of this month.